Our judges would like to hear the story behind your school’s brand marketing work during 2025–26. This is your chance to show why you’re proud of where you work and how your marketing efforts have presented a confident, compelling picture of your school to the wider world. Bring your achievements to life with examples and evidence where appropriate—but avoid simply listing campaigns or statistics. Above all, help us capture the feel of the place: if our judges were to walk through your doors, how would the character, values and distinctive offer of your school already be clear to them?

The questions below should guide your entry. Please keep the focus firmly on brand marketing rather than the broader life of the school.

• What makes your school’s brand marketing activity stand out? Tell us about the purpose, ambition and reach of your marketing programme and how you work with parents, alumni, staff and the wider community to ensure a clear and positive understanding of the school’s role. What is distinctive about your market positioning, and which successes make your work worthy of this award? (Around 200 words.)
• How has your school faced up to the significant sector-wide marketing challenges in 2025-26?
  How have you responded, and how have you continued to communicate the enduring value of an independent education to prospective families? Tell us about the initiatives this year that you are particularly proud of. (Around 150 words.)

• What impact has your brand marketing programme had?
  How has it helped your school navigate a challenging recruitment landscape shaped by political and economic change, while continuing to attract and inspire future students and their families? (Around 150 words.)